If you’ve started a blog (or you’re thinking about it), you’ve probably heard that Search Engine Optimization (SEO) is important—but what does that actually mean for you?
As an Empty Nester Mom stepping into the world of Online Business, it can feel a little overwhelming at first. The good news is, you don’t need to know everything right away to get started.
SEO is what helps your website show up online, bringing organic traffic to your blog. The goal is to turn that traffic into customers.
A conversion could include someone purchasing a product through one of your affiliate links, buying your digital or physical product, or simply joining your email list. Optimizing your blog posts for SEO helps get your ideal customer in front of those opportunities—and that’s where the real growth begins.
How To Learn About SEO
Now that you understand why SEO matters, the next step is figuring out how to actually learn it. The good news is that SEO doesn’t have to be overwhelming—you can start small and build your knowledge over time.
When creating your blog, you want to optimize your posts so the right people can find them. This is called organic traffic—visitors who are actively searching for the topics you write about. These are your ideal readers, your Ideal Client Avatar (ICA), and this is the type of traffic that matters most because they are already interested in what you offer.
The ultimate goal is to get your posts in front of them, ideally on page one of Google’s Search Engine Results Page (SERP), or even better, at the very top.
Here are some practical ways to learn SEO and start attracting the right audience:
- Read beginner-friendly guides—Start with clear, actionable resources that explain SEO in plain language.
- Follow SEO blogs and experts—Keep up with trends and tips from experienced bloggers.
- Experiment on your own site—Try implementing keywords, optimizing titles, and adding meta descriptions. Testing as you go helps you learn faster.
- Use SEO tools—Tools like Keysearch can help you see how your blog is performing and where to improve.
By combining these strategies, you’ll start seeing real progress and attracting the right audience to your blog. SEO becomes much easier when you approach it step by step—and it’s an essential skill for building a successful Online Business.
Keyword Research For Good SEO
One of the first steps to getting your blog posts found is choosing the right keywords. This is where keyword research comes in.
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When starting your blog, you’re likely so excited that your head is just swimming with ideas of things to write about!
But, before you start pounding the keyboard, you’ll need to do some keyword research.
As we all know, people go to Google, Pinterest, and YouTube to search for information and answers to their problems, as they are among the biggest search engines.
You need to determine what keywords people are searching for within your blog’s niche, so that your helpful, valuable content will pop up in their search.
How To Find Popular Keywords For Your Blog Posts
A keyword can be one word, or it can be several words (the latter also known as a keyword phrase, or long-tailed keyword).
One of the easiest ways to find the most popular keywords, in your Niche, is to use the Google search bar.
For example, let’s say that your blog is all about fishing, and you want to create a post that focuses on the keyword phrase, “best fishing lures.”
If you type “best fishing lures” in the Google search bar, you’ll notice related keywords appear below the search bar, ie:
- best fishing lures for bass
- best fishing lures for trout
- best fishing lures for freshwater
- etc.
Those phrases are “popular related keywords” (what many people are searching for), thus giving you many more post ideas!
Creating posts using popular keywords helps your blog posts to rank (to be found more easily in Google searches).
SEO Keyword Research Tools
There are many other ways you can find popular keywords for SEO—take some time to learn about the following keyword research tools to decide which one you want to use:
- Keysearch
- Keywords Everywhere
- Ahrefs
- Semrush
Other Resources To Learn SEO
Blogging Courses
Most blogging courses will have modules on SEO/keyword search, such as the course I recommend: Perfecting Blogging.
You can purchase this course separately, but if you want to save money, you can purchase the Ultimate Perfecting Blogging Bundle, which includes:
YouTube
Another good way to learn about SEO is by watching YouTube videos created by SEO experts, such as Neil Patel. He says that 93% of all online experiences start with a search engine, so in order to lead people to your blog and eventually your own products, you need to learn SEO.
Learning SEO is a powerful step toward growing your blog, but it’s just one piece of building a successful Online Business.
To truly gain momentum, you need a clear path from the start—choosing your niche and defining your avatar, creating content, promoting it, and eventually monetizing your efforts. That’s why I created the FREE ONLINE BUSINESS Checklist, to help you keep track of your blogging progress.
After downloading your checklist, if you’re ready to learn more, check out The Guide.
The Guide
When I started answering (vs. just asking) questions in Facebook Groups, I realized that I needed to share what I’ve learned about Online Business.
So, in an effort to help others, I created EMPTY NESTER MOM To .com (The Guide).
The Guide has five sections that outline the path I followed to start my Online Business, and can help catapult you from stuck to start:
- FOUNDATION
- CONTENT
- PROMOTION
- MONETIZATION
- MINDSET
Still Need To Set Up Your Blog?
If you’ve already set up your blog, great job! If not, these steps will get your Online Business up and running:
- Purchase Equipment
- Get The Guide
- Choose Your Niche
- Define Your Avatar
- Name Your Website
Web Hosting Service/Content Platform
ThThe next step is to give your blog a place to live on the Internet:
Sign up with Web Hosting Service—Bluehost
When you sign up with Bluehost, it includes a FREE 1-click install of WordPress.org as your content platform. If you have any problems along the way, Bluehost has great 24/7 customer support. They’ve been a trusted provider since 2003!
Legal Pages
As mentioned in this post, once you have your blog set up, a very important next step is to get Legal Pages on your website to protect your Online Business.
Conclusion
Learning SEO may feel overwhelming at first, but it’s one of the most valuable skills you can develop for your blog. It’s what helps the right people find you, connect with your content, and ultimately take the next step with you.
As an Empty Nester Mom, this is your time to build something that’s truly yours—on your schedule, at your pace. Stay consistent, keep learning new skills, and don’t overthink it. Every post you create is a step forward!
Next Up
Once you have your blog set up and Legal Pages in place, this post will help you learn about the importance of having photos in your blog posts.
Related
3 Important First Steps For Starting Your Blog
5 Reasons You Need An Email List For Your Online Business
Empty Nester Moms: Now Is The Best Time To Start An Online Business
It’s Your Turn To Fly, Mama!
