SEO is crucial to make your website visible on the Internet, with the goal of generating organic traffic to your blog. The ultimate goal is to convert that traffic into customers.
A conversion could include people purchasing a product with one of your affiliate links, purchasing your own digital or physical product, or simply joining your email list.
Optimizing your blog posts for SEO will get your ideal customer in front of those products and on your mailing list!
What Is SEO And Why Should You Learn About It?
SEO is an acronym for Search Engine Optimization.
Organic Traffic
When creating your blog, you need to format your blog posts in a particular way (optimize them) so they’ll be found when people search on Google. That’s the best way for your content to be found—organically.
Organic traffic comes to your website by way of people who actively searched for information on the topic you’re writing about.
Those are your people, your Ideal Client Avatar (ICA). This is the best kind of traffic because they are specifically searching for what you’re writing about.
You’ll want to optimize the pages of your website, so that you increase the chances of your Avatar finding your content.
Ideally, you want your blog posts to be found on page one of the Search Engine Results Page (SERP)–even better, at the top of the page.
But, how do you do that?
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Keyword Research For Good SEO
When starting your blog, you’re likely so excited that your head is just swimming with ideas of things to write about!
But, before you start pounding the keyboard, you’ll need to do some keyword research.
As we all know, people go to Google, Pinterest, and YouTube to search for information and answers to their problems, as they are among the biggest search engines.
You need to determine what keywords people are searching for within your blog’s niche, so that your helpful, valuable content will pop up in their search.
How To Find Popular Keywords For Your Blog Posts
A keyword can be one word, or it can be several words (the latter also known as a keyword phrase, or long-tailed keyword).
One of the easiest ways to find the most popular keywords, in your Niche, is to use the Google search bar.
For example, let’s say that your blog is all about fishing, and you want to create a post that focuses on the keyword phrase, “best fishing lures.”
If you type “best fishing lures” in the Google search bar, you’ll notice related keywords appear below the search bar, ie:
- best fishing lures for bass
- best fishing lures for trout
- best fishing lures for freshwater
- etc.
Those phrases are “popular related keywords” (what many people are searching for), thus giving you many more post ideas!
Creating posts using popular keywords helps your blog posts to rank (to be found more easily in Google searches).
SEO Keyword Research Tools
There are many other ways you can find popular keywords for SEO—take some time to learn about the following keyword research tools to decide which one you want to use:
- Keysearch
- Keywords Everywhere
- Ahrefs
- Semrush
How To Learn More About SEO
Blogging Courses
Most blogging courses will have modules on SEO/keyword search, such as the course I recommend: Perfecting Blogging.
You can purchase this course separately, but if you want to save money, you can purchase the Ultimate Perfecting Blogging Bundle, which includes:
YouTube
Another good way to learn about SEO is by watching YouTube videos created by SEO experts, such as Neil Patel. He says that 93% of all online experiences start with a search engine, so in order to lead people to your blog and eventually your own products, you need to learn SEO.
The Guide
When I started answering (vs. just asking) questions in Facebook Groups, I realized that I needed to share what I’ve learned about Online Business.
So, in an effort to help others, I created EMPTY NESTER MOM To .com (The Guide).
The Guide has five sections that outline the path I followed to start my Online Business, and can help catapult you from stuck to start:
- FOUNDATION
- CONTENT
- PROMOTION
- MONETIZATION
- MINDSET
Ready To Set Up Your Blog?
After you:
- Purchase Equipment
- Get The Guide
- Choose Your Niche
- Define Your Avatar
- Name Your Website
…you’re ready to set up your blog!
Web Hosting Service/Content Platform
ThThe next step is to give your blog a place to live on the Internet:
Sign up with Web Hosting Service—Bluehost
When you sign up with Bluehost, it includes a FREE 1-click install of WordPress.org as your content platform. If you have any problems along the way, Bluehost has great 24/7 customer support. They’ve been a trusted provider since 2003!
Legal Pages For Your Website
As mentioned in this post, once you have your blog set up, a very important next step is to get these Legal Pages on your website to protect your Online Business.
Once you have your blog set up and Legal Pages in place, read this post to learn how Photos can enhance your website.
Related:
Why Photos Are Important To Have On Your Blog
5 Reasons You Need An Email List For Your Online Business
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Find More Here:
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Why It’s Important To Learn SEO For Blogging Success
It’s Your Turn To Fly, Mama!
